This mouthful of a name belongs to a very hardy evergreen shrub from the Canary Islands that grows to a couple of metres tall and wide. It has an open framework of branches with coppery bark and it produces spikes of tiny pink flowers with green sepals in spring. It is however for its attractive silvery leaves that you would primarily grow it. The dead leaves tend to hang on so every so often just run your hands upward and rub them off. Any well drained sunny site should be perfect.